Graphics.ms Creative Process for Brand Development & Identity Design

Here is the creative process responsible for the quality of design that you can see in the Graphics.ms Identity Portfolio. The video quality may be hard to see, so I will list the step-by-step process below the video so that you can follow along.



Graphics.ms Creative Process For Brand Development & Identity Design

1. Create a list of objectives: (What does the client want to achieve with their company?)
a. Raise Brand Awareness
b. Improve Brand Quality

2. Identify Target Audience Demographics:
Age Group: 30-65
Gender: 65-70% Male Business Owners, 30-35% Female Business Owners
Ethnicity: All
Income Bracket: Between $80-150,000+ per year

3. Create List of Values: (What are the top 3 things that describe why people should choose your company over your competitors?)
1. Communications
2. Creativity
3. Hard Working

4. Identify 3 of the clients Local Competitors (the best quality):
1.
2.
3.

5. Identify 3 of the clients National Competitors (the best quality):
1.
2.
3.

6. Sample Colors from the competition (take screenshots using CTRL + Print Screen):

7. Organize Colors, Compare & Contrast:

8. Identify 3 Color Combinations for use with Identity:

9. Apply colors to a basic font-type:

10. Pick the Best Color Combination, Proceed with Font Experiments:

11. Narrow Down Font List:

12. Use Company Values & Research to identify iconography that would best represent the company:

a. Communications
Icons:  Phone, Wire, Electricity Symbol, Radio Beacon Waves, Globe

b. Creativity
Icons: Light Bulb, Spark, PaintBrush, Easel, Pencil, Origami, Brain, Computer Pixels,

c. Hard Working
Icons:  Tools (Hammer, Wrench),  Glasses (Vision)

13. Begin Logo Design Concepts

View samples of Graphics.ms Logo Designs at www.graphics.ms/portfolio/identity