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Outer Woven

Project Overview

Outer Woven is a start-up that needed a logo to reflect their consulting services in Social Media and Viral Marketing. By using overlapping chat bubbles as the mark for the logo, we were able to capture several different ideas. The first is the Venn Diagram. In a Venn Diagram, two separate groups of interested are brought together, and overlap in areas of shared interest. Second, by using the chat bubbles, we were able to capture the idea of social networking, web 2.0 technology, and the essence of consulting. The block letter font, and the colors used help to give it more of the commonly associated "web 2.0" feel, perfect for a social media consultancy.